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Victoria
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Lubrica
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Conchita
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Si Cumple
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El Iman
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Estampillas
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Alove
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Optica
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Internet
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Radiadores Sanchez
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La Cumbre
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Muelles Quintas
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Lupita
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Juquilita
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Carniceria
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Tapiceria
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99𝇍
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Jardin De Niños
Indigenous people from Oaxaca have left their villages for work in other parts of Mexico and in the United States. Wherever they have settled, commerce and rótulos have followed.
Rótulos are the hand-painted commercial signs seen throughout Oaxaca and Los Angeles. The signs are ephemeral; an original may last only a few days or weeks before it is repainted.
The Rótulos series is a portrait of a transnational Oaxacan community. In strategically combining text and images from many original signs from both Oaxaca and Los Angeles, the series showcases the mastery of the original artists, the culture of mobile community and creates a new visual interpretation of representation.